Attract the right clients without living on social media
SOCIAL MEDIA BLUEPRINT
A clear, actionable strategy, shaped around your design studio and your schedule. Created by your creative partners, who work only with interior designers and don't believe in templates.
Before we get into the details of the Blueprint, I'd like to tell you what inspired it. It came out of conversations with interior designers. The same thoughts kept surfacing, almost word for word. If any of these sound like the voice in your head, you're who we made it for.
"I'm on a job site all day. By the time I get home, posting is the last thing I have in me."
"A project can take a year to finish. I never know what to post while I wait for the reveal."
"My feed is beautiful. It just doesn't turn into inquiries."
"The projects I post aren't the homes my ideal clients live in. So they never picture me for the job."
"My assistant runs our social between projects. Without a plan, we're both just guessing."
"I post work I'm proud of, and barely anyone sees it."
"I know I should be on camera. I just have no idea where to start."
None of it means you're bad at social media. It means you've never had a structure made for the way you work, and where you want to go.
The Strategy
The foundation of your social media presence: who you are, and how you reach the clients you want.
01
Brand Foundation → Identity
A defined brand voice, your core values, and your point of difference.
02
Audience → Direction
An ideal-client profile, so you understand who you want to reach.
03
Content Strategy → Ideas
Visual direction, content pillars, and caption formulas in your voice.
04
Platform Breakdown → Visibility
The two platforms worth your time, set up so the right people find you.
Investment $3000
The Tools
The resources that help you put the strategy into practice, week to week, in less time.
SETUP:
Account setup checklist —> so your ideal client can find you.
Capture guide —> so you always have visuals for your social media ideas.
Filming kit —> so you can film yourself well, on gear our team has tested.
Caption prompts —> so you always know how to start a caption, for every content pillar.
Content repurposing template — so one idea becomes a week of posts.
STAY CONSISTENT & GROW:
Content calendar template — so you can plan ahead and see what's working, in one place.
Platform habits — so you know the posting pace that works on each platform.
Daily engagement plan — so fifteen minutes a day builds a community, not just viewers.
Engagement list template — so you know who to engage with, and how to build the list.
First-30-days checklist — so you know where to start, and feel supported as you begin.
How it works:
DAY ONE:
We send you a confirmation email, with a questionnaire. It helps us understand your brand, and how much time you have for social right now.
ONCE YOUR ANSWERS ARE IN:
Your strategist reaches out, and you schedule the Blueprint review session.
THE NEXT TWO WEEKS:
Behind the scenes, we build your Blueprint from the ground up: your brand, your audience, your platforms, and the full toolkit.
THE SESSION:
90 minutes together. We'll walk through your strategy, your new tools, and how to use each one. Ask us anything. You'll leave ready to start, with a blueprint to guide you step by step.
THE WEEK AFTER:
A full week of email support, so no question goes unanswered as you begin.
Who it’s For:
THE BLUEPRINT IS FOR YOU IF:
You've built a studio you're proud of, but your social media doesn't show it yet.
You're building your design business on your own, and you want a plan that works like an assistant.
You have a junior designer running your social, and you want to give them a plan to follow.
You want to show up as yourself, without it taking over your life.
PROBABLY NOT FOR YOU IF:
You'd like it fully handled. We do that too, through the quarterly or full management.
You're hoping for one viral moment, more than showing up consistently.
You want to copy what's already working for others. We'd rather help you find your own, authentic way.
You want to be everywhere at once. We'd rather focus on a couple of platforms, done well.
Frequently Asked Questions:
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A complete social media strategy, built for your studio, plus the tools to run it, all yours to keep. It's a one-time foundation, and it costs less than a month of hands-on management. One right client, found through your feed, pays it back many times over.
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Very little up front: a questionnaire, and ninety minutes with us. After that you follow a rhythm we set together, so it takes far less than figuring it out each week.
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This is exactly what the Blueprint is for. You get a capture system and a shot list for the whole arc of a project, not just the reveal, so a year-long build still gives you plenty to post.
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Yes, with a little direction. We recommend a simple phone-first kit we've tested. You're a designer, so the eye for it is already there.
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A manager without a strategy is expensive guessing. The Blueprint is the strategy any manager, or your own team, needs to do good work. Many designers start here, then have their team or us run it from the plan.
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It's built around your studio, so it fits whether you're established or just starting. For a newer studio, it becomes the assistant you don't have yet. For an established one, it gives your team a clear structure to follow.
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You can tell us the platforms you're drawn to in the questionnaire, or rely on our recommendation. Either way, we choose the two that fit your goals and your audience.
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No. We give you formats that fit how you want to show up, including ones with no camera at all. And if you do want to be on camera, we make it simple.
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Yes. After the Blueprint, you can hand it over at two levels: our quarterly curation, where we plan and write your content, or full management, where we post and engage for you too.
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Social rewards consistency, so this is a foundation, not a quick trick. Followed steadily, most studios start to feel the shift over the first few months.
Get to know Serene, there’s more than just the Blueprint.
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